Our team has actively collaborated with numerous destinations to meet their tourism requirements, focusing on increasing visitation rates, visitor dispersal, spending, and average duration of stay. We have partnered with various Regional Tourism Organisations and Local Councils, offering destination representation services. These projects have ranged from smaller, ad-hoc initiatives to longer-term, strategically focused endeavours.

A prime example of our comprehensive and holistic approach to Destination Representation is our ongoing partnership with the Tweed Shire Council. Following an exhaustive tender process, DR Tourism (of which Robbie is an Executive Director) was selected in 2018 for a four-year contract to oversee all aspects of destination marketing, tourism industry and experience development, and visitor information services for the council. As part of this contract, we established the Tweed Tourism Company, the region’s leading tourism body, which is staffed by a dedicated and skilled team of tourism professionals based in the Tweed area.