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Tourism Product and Experience Development

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Tourism Product and Experience Development

At Tourism Solutions Group, we recognise that creating exceptional visitor experiences is at the heart of a thriving tourism sector.  Our specialised services in Tourism Product/Experience Development are tailored to elevate your offerings, ensuring memorable experiences that resonate with your target audience. We use expert facilitation and stakeholder engagement to progress industry development projects, embracing collaboration at all levels including senior executives, frontline managers, staff, councillors, committees and boards.  Here’s how we can collaborate to enhance your visitor experience and product development:

Holistic Experience Assessment

We conduct comprehensive assessments of your current visitor experiences, analysing every touchpoint to identify strengths, weaknesses, and areas for improvement. Our goal is to align your offerings with evolving visitor expectations.

Sustainable and Responsible Tourism

We emphasise the importance of sustainable and responsible tourism practices in product development. Our approach ensures that your offerings not only delight visitors but also contribute to the long-term well-being of the destination and its communities.

Creative Product Development

Our team excels in designing innovative and captivating tourism products. From unique attractions to engaging activities, we collaborate with you to conceptualise and develop products that set your destination apart.

Collaborative Workshops and One on One Mentoring

Engage with our collaborative workshops to ideate and refine your visitor experiences. Our mentoring programs empower your team to understand the nuances of visitor-centric design, fostering a culture of continuous improvement.

Market Research and Trends Analysis

Our services include in-depth market research and analysis of industry trends to help you stay ahead of evolving visitor preferences. This valuable insight guides the development of products that resonate with your target audience.

Examples of projects successfully delivered by TSG

Examples of capacity building projects delivered include:

Queensland Tourism Industry Business Capability Program 2020/21, 2019/20, 2018/19, 2017/18, 2016/17

As a preferred supplier of The Queensland Tourism Industry Council’s (QTIC) and the Queensland Government, DR Tourism has been extensively involved in the delivery of the annual Tourism Industry Business Capability Program for the past 5 years – mentoring and coaching tourism operators throughout Queensland on a range of relevant topics.

Southern Queensland Country Experience Development Program 2017/18

This program was delivered in partnership with QTIC and Southern Queensland Country Tourism, with the program including a half day experience development workshop, followed by one on one mentoring sessions for tourism operators.

Mackay Trade Mentoring Program 2019/20, 2018/19, 2017/18 and 2016/17

This program was delivered in partnership with QTIC and Mackay Tourism, with the program including one on one mentoring sessions for Mackay based tourism operators across a 5 month period.

Tourism Noosa Global Ready Industry Program 2019/20, 2018/19, 2017/18 and 2016/17

Delivered in partnership with Tourism Noosa, these programs included one on one mentoring sessions for Noosa based tourism operators across a 5 month period.

Fraser Coast Trade Mentoring Program 2019/20, 2017/18, 2016/17 and 2015/16

This program was delivered in partnership with QTIC and Fraser Coast Tourism and Events, with the program including one on one mentoring sessions for Fraser Coast based tourism operators across a 5 month period.

Cape Hillsborough and Hibiscus Coast Experience Development Program – Business Mentoring 2016/17

Contracted by Tourism and Events Queensland to facilitate a one on one business-mentoring program with tourism operators based in the Cape Hillsborough and Hibiscus Coast regions. A key objective of this program was to create packages and/or experiences to increase length of stay.

Elevate Your Destination with Tailored Visitor Experience Solutions

By choosing Tourism Solutions Group for Visitor Experience and Product Development Design, you partner with experts dedicated to enhancing the appeal and sustainability of your tourism offerings. Elevate your destination’s allure, captivate your audience, and set the stage for lasting memories with our tailored solutions focused on creativity, innovation, and visitor satisfaction.

Hiking on the Thorsborne Trail, Hinchinbrook Island
A FEW OF OUR VALUED CLIENTS
The Mackay Region - Queensland Nature Reserved
Bundaberg Southern Great Barrier Reef Queensland - Bundaberg Tourism
Tourism Noosa
GAPDL - The Gladstone Region
Tourism Whitsundays
The Tweed Tourism Co
Discover South Burnett
Earthcheck
Kingfisher Bay Resort Fraser Island
Sunshine Coast Queensland - Naturally Refreshing
Tourism and Events Queensland
Southern Queensland Country
Sealink Marine and Tourism
Tweed Shire Council
OUR EXPERTISE

Ways you can work with us

Our contextualised tourism strategy solutions include:

01

Organisational Development & Capacity Enhancement

02

Destination Management & Planning

03

Tourism Product & Experience Development

04

Business Planning & Analysis

05

Resilient Leadership, Crisis Management & Recovery

06

Regional Engagement & Representation